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Well, it would appear that the Great Easter Storm of 2026 was not a fan of live theatre. As it blew through Trosa, Vagnhärad and Västerljung, it took with it a lot of the posters for this week’s play, The Lovebirds. That would be the posters we put up the other week. The storm ripped the posters right off the boards, leaving only the eight staples used to hold them on.
This became apparent as we drove around this afternoon, removing the ones that were still in existence. At first, we thought that, perhaps, some disgruntled person had ripped them down because we’d accidentally covered their poster or someone who didn’t like the image on the poster. Maybe, even, someone who really wanted to see the play but was denied because something important suddenly came up to thwart their previous plans.
By the time we were halfway round the circle of poster boards, it started to become obvious that some of the posters had been in the direct line of fire of the storm and it was the culprit.
Now, back in the day, when we ran our theatre company, we adjudged that posters didn’t work very well at getting ‘bums on seats’. There was no evidence that they worked at all. We tried to collect data on how people heard about performances and it wasn’t very often that people said they saw a poster.
It was a long time ago but I vaguely remember Karen, in the box office, asking people as they arrived at the theatre. The main responses were repeat audience, word of mouth, friend or relative in the cast and reading about it in the local paper. I think we stopped going to the trouble and expense of posters after a few performances proved it pointless. Except for the printers, of course.
Anyway, the poster is still a big thing here and I can’t see them stopping anytime soon, regardless of their effectiveness. Ours are not the only ones on the boards. When they remain on the boards, I mean. Before any capricious wind prefers otherwise.
And, speaking of the weather, today was gorgeous. No rain, little wind, lots of sunshine. I actually wore a straw hat as we drove around. And the view from the kitchen was beautiful.
And Freya enjoyed a bit of it as well. Mirinda took her for a short walk into the woods this afternoon prior to taking Emma for a much longer one later. While Freya was exhausted, I think she enjoyed getting out and about and sniffing it all in.
